Blog

Have you ever had the impression that websites these days take forever to load?  Everyone has experienced the dreaded spinning circle of doom after clicking on a website. Frustration builds in, and you find yourself clicking away, swearing never to go back. However, what is it about slow websites that make us so angry?  Users […]

Have you ever visited a website that was loaded with text or that left you more confused than resolved? These were probably landing pages competing for your time and attention. Landing pages are the digital backbone of marketing campaigns, capturing leads and converting website visitors into paying customers or subscribers. But not all landing pages

In today’s digital landscape, understanding how users engage with your website is important.  Each click, scroll, and action taken by visitors provides valuable information about their preferences and behaviours. Website analytics provides the data you need to make informed decisions and improve the user experience. The good news? You don’t need to be a data

So, you’re interested in enhancing your website’s performance? Have you ever considered taking a sneak peek at what your visitors are actually thinking?  Any website owner, especially executives like you who are always looking to increase engagement and conversion rates, needs to have a solid understanding of user behaviour.  It may surprise you to learn

Ever feel like you’re in the dark about what’s truly going on with your website visitors?  It’s obvious that they’re there, scrolling about and maybe purchasing something, but what precisely are they doing? What’s more, what’s keeping them from making that last step? Here’s a startling statistic for you: according to HFS research, 70% of

In today’s digital landscape, understanding how users engage with your website is important.  Each click, scroll, and action taken by visitors provides valuable information about their preferences and behaviours. Website analytics provides the data you need to make informed decisions and improve the user experience. The good news? You don’t need to be a data

It’s not easy to turn website visitors into loyal customers, and many businesses face this difficulty. Executives understand the importance of conversion rates for the success of their companies. Yet, understanding why users behave the way they do on your website remains confusing to many.  That’s where Hotjar, an effective tool made to reveal user

It can be intimidating to navigate the world of digital marketing, with social media ads acting as the new blazer and email marketing acting as the experienced advisor. But which one leads the way to success? Let’s admit one basic fact before we go any further: in today’s digital world, social media ads and email

Are you keeping your social media marketing strategy on point in 2024? Keeping up with the constantly changing world of digital marketing is necessary. Did you know that 91% of global consumers use social media, and the figure is only expected to rise? That’s a large number of people ready to interact, learn about your

Listen, every business executive knows the power of social media. We interact, connect, and eventually convert there. But a crucial dilemma arises while developing your social media strategy: should you use paid social media or organic social media? Business executives like you need to stay up-to-date on the best ways to reach your audience because