Red Crane Services is a reputable on-site crane services company based in Auckland, known for its efficient and hassle-free crane repair and servicing. Their team of skilled technicians provides on-location repair, servicing, and inspection, saving clients time and transportation costs.
Case Study
Red Crane Services
BACKGROUND: Auckland's Trusted On-Site Crane Experts
PAIN POINT: Digital Transition Challenges
RESULT: A Digital Success Story
Digital Transformation Roadmap
Process
Branding
Understanding the importance of a strong brand identity, we embarked on creating a compelling brand name and logo that would resonate with their audience. A brand character was also created to be used in all their social media. The goal was to establish Red Crane Services as a recognizable and trustworthy brand in the crane services industry.
Website Development
We designed and developed a user-friendly website, redcrane.co.nz, that showcased their services and expertise. The website was optimised for search engines to improve visibility and attract potential customers.
Copywriting
Our team provided support in crafting engaging and informative content for their website, ensuring that their messaging was consistent and compelling across all platforms.
Advertising
To increase brand awareness and generate leads, we ran targeted advertising campaigns on Facebook and LinkedIn. These campaigns were designed to reach their target audience and drive traffic to their website.
Google My Business
We created and optimised their Google My Business profile to improve their local search visibility and attract more customers in the Auckland area.
Social Media Marketing
A comprehensive social media marketing strategy was developed and implemented, including regular posts on LinkedIn, Facebook, Instagram, and Google My Business. These posts were aimed at engaging with their audience and showcasing their services.
Local SEO
To improve their search engine rankings and increase their visibility to potential customers in their area, we implemented local SEO strategies.
